Market Research- Sales

Market researcher and sales person both ask questions. Market researcher frames questions in a manner that the interviewee speaks ‘his own’ mind while sales person frames questions to make the prospect speak ‘salesperson’s’ mind. In short an MR ‘finds’ clues to get to the answer while a salesperson ‘gives’ clues to get you to the answer.

Intelligence lies in realising which role to play when and then acting accordingly.

Advertisements

Lets talk!! Leave a reply.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s